Lean, toned, strong
Your programme.
Not someone else's.
Online strength and physique coaching, built around your body, your equipment and your week — and rebuilt as you go.
Start training — £79/monthCancel anytime, no minimum term on monthly. Questions first? Message me on WhatsApp.
What clients say
"Best PT I've ever had."
Chris H., Google review
"My strength has transformed."
Isaac V., Google review
"I have healed my relationship with my body and food."
Cynthea S., Google review
"Results have been outstanding."
Nicholas M., Google review
These are clients' own words, as published on Google. Individual results vary — what any one person gets depends on their circumstances, and no specific result is guaranteed.
How it works
Built around you, and rebuilt as you go
Your programme is built from what you tell me — your training history, your injuries, the equipment you can actually get to, and the days you can actually train. No two people get the same programme.
Then it changes. I redesign it during the month as your training moves, and review the whole thing every month. Your recovery is planned, not left to chance. And I'll teach you to handle your own nutrition rather than handing you a meal plan you'll abandon in three weeks.
What's included
A programme built for you
Written around your goals, your history and your equipment. Redesigned during the month as you progress.
A full review every month
The whole programme reassessed, not tweaked — built from what the last month actually produced.
Nutrition you can live with
A flexible plan and a food scanner in the app. No banned lists, no meal plans you'll quit.
Me, on WhatsApp
Check in weekly or monthly, whichever suits you. Message me when you need to.
You're not talking to a chatbot
Every answer you get is mine. Ask something I've answered before and it comes back instantly. Ask something new and I answer it myself, as soon as I can.
Before and after
Each pair shows the same person at the start and after the period stated, shared with their permission. Individual results vary. What you get depends on your adherence, nutrition, sleep, training history and factors outside a coach's control. No specific result is guaranteed.
Who you're training with
Forty years in the gym. Thirty coaching.
I've been training since 1987 and coaching, on and off, for about thirty years. In 1995 I won the IFBB South African Novice Middleweight title and took Best in Show. My background is in psychology, which is why I build programmes around whether you'll actually do them, not just whether they look good on paper.
Is this for you?
Yes if
- You're 18 or over
- You train in a gym, or at home with some equipment
- You've never lifted, or you've lifted for years — both work
- You want to get leaner, get stronger, or get ready for a wedding, a holiday or an event
Not right now if
- A doctor has told you not to train, or to train only under supervision
- You're preparing for a bodybuilding contest — that's not what I do
Straightforward
£79.
Per month — everything included
Your programme, your monthly review, your nutrition plan, your check-ins and WhatsApp access to me.
Cancel anytime — there's no minimum term on the monthly plan. And if life gets in the way, you can suspend for up to 60 days a year without losing your place.
£79 is the total price for online coaching. No VAT is added, and there's no setup fee.
Or pay for the year
£790 up front for twelve months — that's £65.83 a month, and saves you £158 against paying monthly.
It's a twelve-month commitment, so cancelling early means losing the discount rather than the coaching: I charge the months you've had at £79 and refund the rest. It renews automatically each year until you cancel.
Pay, then answer a few questions on WhatsApp so I can build your programme.
In person
One-to-one at Third Space Soho
If you train at Third Space Soho, I coach one-to-one on the gym floor at 67 Brewer Street, London W1F 9US.
Questions
Everything else you might ask
Do I need a gym membership?
No. Most clients train in a commercial gym, but a home setup works if you have some equipment. At onboarding you tell me exactly what you can get to, and your programme is built around that — not around kit you haven't got.
What happens after I pay?
You get a set of questions on WhatsApp covering your training history, injuries, medication, your equipment, the days you can train and how long you have. Your programme is built from those answers, so nothing is written before I have them.
How often does my programme change?
It is redesigned during the month as your training moves, and the whole thing is reviewed every month — reassessed from what the last month actually produced, rather than tweaked at the edges.
I have an old injury or a medical condition. Can I still train?
Usually, yes. A condition you manage is not a barrier, but I need to know about it so your programme is built around it. The exception is if a doctor has told you not to train, or to train only under supervision — I cannot take you on in that case.
Can I cancel whenever I want?
Yes, on both plans. On monthly there is no minimum term: cancelling stops the next payment and you keep coaching to the end of the month you have paid for. The annual plan is a twelve-month commitment, so cancelling early means losing the discount — I charge the months you have had at £79 and refund the balance. The full detail is on the cancellation page.
What if I am away, injured, or life gets busy?
You can suspend for up to 60 days in any calendar year without losing your place. Billing pauses while you are away and picks up when you come back. Just tell me on WhatsApp.
Can I pay for the year instead?
Yes. £790 up front covers twelve months, which works out at £65.83 a month and saves you £158 against paying monthly. It is a twelve-month commitment, and it renews automatically each year until you cancel.
Is there anything to pay on top of the £79?
No. £79 is the total price for online coaching — no VAT is added and there is no setup fee. One-to-one sessions at Third Space Soho are the only separate thing, and you would know that price before booking.
Do I have to send progress photos?
No. They are useful and plenty of clients send them, but it is your choice and nothing about your coaching depends on it. What happens to anything you do send is set out in the privacy notice.